June 16
This is a live summit run by the people building the infrastructure for video-first companies featuring the executives who are actually figuring it out in real time.
Virtual event
June 16, 2026
12:30-3:30pm ET
Video is the richest, most human format to communicate. So how do you get everyone in your organization creating video?
VIDEO FIRST shows how the most forward-thinking enterprises are making this happen: from the highest levels of leadership, to change management processes, to the tools and systems that help enterprises go all-in on video.
Speakers
BRAD DEHAVEN
Director of Creative Services
MARISSA KRAINES
VP, Head of Brand Marketing
OSCAR ESTRADA
AI Video Specialist
VICTOR DURAN
Creative Director
ALEX MARSTON
Creative Director
DAVID RAGER
Creative Director
GWEN LAFAGE
VP Marketing, Global Brand and Integrated Campaigns
CHAMP BENNETT
CEO & Co-founder
DMITRY SHAMIS
Co-founder
NATALIE TAYLOR
Head of Marketing
JOSH DURST-WEISMAN
Creative Director
Sessions
How to build the enterprise video team of the future
Opening
12:30—1Pm ET
Carta has roughly 2,000 employees. Getting all of them to produce great video, without hiring a village of editors or sacrificing quality, is one of the problems Josh Durst-Weisman is solving. In this session, he'll walk through what it takes to maintain high standards at scale, and what the enterprise video team of the future actually looks like.
Speaker: Josh Durst-Weisman
Creative Director, Carta
How to get your team to become video first
Panel Discussion
1Pm—1:45pm ET
Most leaders can agree that video is the future. The harder question is how you actually get an entire company to adopt video. In this panel, marketing and creative leaders who have done exactly that share what it took: how they built buy-in from the executive level down to the IC, what surprised them, and what they'd do differently.
Agent-first video workflows
Panel Discussion
1:45pm—2:45pm ET
Enterprise video teams are about to stop running their workflows the same way. In this session, Champ Bennett walks through Capsule's roadmap for agentic video—agents that draft scripts, align recordings, apply motion graphics, and a lot more—joined by the practitioners at HubSpot, Zendesk, and ServiceNow who are helping shape what's being built.
Speakers:
- Oscar Estrada
AI Video Specialist, HubSpot - Victor Duran
Creative Director, Zendesk - Alex Marston
Creative Director, ServiceNow - Brad DeHaven
Creative Services Director, ServiceNow - Champ Bennett
CEO & Co-founder, Capsule - David Rager
Creative Director, NASA
How NASA used video to reach its biggest audience ever
Closing
2:45pm—3:30pm ET
The Artemis launch had no marketing budget, no sponsorships, and no commercial breaks. Millions of people tuned into the 24-hour feed anyway, because the work didn't need to sell anything to connect with everyone. David Rager, NASA's first Creative Director, talks through how the Artemis team pulled it off and what enterprise creative leaders can take from it.
Register
Video is the highest-signal, most underused channel in the enterprise. This is your chance to learn how to harness and scale it, directly from the people actually figuring it out at the world's leading brands: Carta, Webflow, HubSpot, Zendesk, Sinch, NASA, and ServiceNow.
It's free. It's virtual. It's recorded.